As more workplaces are starting to go paperless, you might find it a bit difficult to keep your printer and copier sales in Dulles, VA, up to the level you want them. Thankfully, there are still ways for you to reach your copier and printer sales goals, and our team is here to tell you about them.
Like all sales strategies, the first step is to find your audience. To increase printer and copier sales, you are most likely to target small businesses. But how do you get them to make a purchase? The answer is by understanding their needs, knowing your products, and understanding that time is of the essence.
These smaller businesses represent a larger market share than big organizations that have a known need for many copiers. They also are less targeted, which means their needs are much more likely not to be fulfilled. So, think about why these small businesses might need your copiers or printers and how your brand will most benefit them.
Once you begin to develop the emotional trigger of your sales pitch—do your copiers make the workday easier, can your printers reduce stress in the workplace, etc.—you will be able to discuss your products with your potential customers better. The more compelling your emotional trigger is, the better the chances are you can convert your lead into a sale.
Printer problems can drive you up the walls—especially when you are on a time budget. Thankfully, printer repair in Montgomery County, MD, doesn’t always require calling out a professional. Here are some of the most common printer problems and how the printer repair experts recommend solving them:
Printer Won’t Print – Not seeing an error message—or any printed materials? Then it is time to check to see if your printer is still connected. Check the USB or ethernet cable for wired printers or that the Wi-Fi is still enabled and that you are connected to the correct network for wireless models. You might also need to check if the printer driver and software are up-to-date and not corrupted.
Low Ink Warning – Running low on ink doesn’t mean you have to rush out to replace the cartridge. Most newer printers will let you know when your ink is low, but the accuracy of these warnings varies widely among the different models and manufacturers. You can keep testing out your printer until you notice a decline in quality.
Wi-Fi Printing Takes Too Long – Is your router close to your printer? If not, this could be the cause of the problem. Usually, the closer your printer is to your router, the better the Wi-Fi performance. You also want to make sure that your router is adequate for Wi-Fi printing. Your router should support 802.11n and offer a 5 GHz. band as well as 2.4 GHz.
Really Slow Printer – Some printers are fast, and some are slow. If you are stuck with a slow one, there are some ways to speed it up, such as avoiding duplex printing or printing in draft mode or whatever the lowest-quality setting is if you don’t need a high-quality output.
Too Many Paper Jams – Today’s printers are much better at avoiding paper jams, but they can still happen. Most paper jams are caused by misalignment. Make sure to square off the stack of printing paper before inserting it into the tray, and be sure that the guides are flush with the paper. You also want to make sure you do not over-fill the tray.